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CVS: UX Research & Prototyping

Group Project: Completed for HF710 Managing a User-Centered Design Team

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Goal

Redesign the information architecture for the mega menu to provide easier, clearer navigation to the users

My Redesign Process

a) Analyzing Website Characters

1) Enormous amount of items: the website​ contains thousands of items in many kinds

 

2) Simplified menu to categorize: it only uses 5 categories in mega menu to categorize all items

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3) 3 tiers in the mega menu: The website uses 3 tiers of menu to help users to navigate

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b) Finding Issues of the Website

1) Low Findability:

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    a) Things under wrong categorization: for example, bag items are under the menu of "Clothes & Shoes"  

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    b) Things are mixed together: for example, women clothing includes all types: shirts, pants, skirts...

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    c) Heavy work load: even on the third tier of mega menu, it is still a heavy workload for users to read the category list to find what type of things they want​

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2) Low Learnability:  there are 3 ways of categorization in the site: top bar of mega menu, side bar drop down menu, and cards of categorization​

c) Setting Design Strategy

​1) Keep the characters: keep the neat webpage with 5 first tier categories in the menu bar

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2) Increase the findability of website and decrease the workload of reading:

     a) Reorganize the 5 categories of the mega menu

     b) Adding one more layer with color and chunk

     b) Grouping similar types for users to make it easier for users to find

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Things I Could Do Better Next Time:

I should do usability test with some participants and more iteration to make the menu more user friendly

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