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Usability Testing: Add-on Explorer of MathWorks
Project Goal
Project Goal
Project Goal
Carry out a usability study examining how users interact with the product (especially the categorization panel)
Carry out a usability study examining how users interact with the product (especially the categorization panel)
Carry out a usability study examining how users interact with the product (especially the categorization panel)
Information Architecture Redesign
Goal
Redesign the information architecture for the mega menu to provide easier, clearer navigation to the users
Redesign Process
a) Analyzing Website Characters
The Etsy website contains thousands of items in many categories. However, it only uses 5 categories in mega menu to categorize these items. Etsy uses 3 tiers in the mega menu to make subcategories.
However, there are some categories that are misleading or confusing.
b) Finding Issues of the Website
1) Low Findability:
a) Things under wrong categorization: for example, bag items are under the menu of "Clothes & Shoes"
b) Things are mixed together: for example, women clothing includes all types: shirts, pants, skirts...
c) Heavy work load: even on the third tier of mega menu, it is still a heavy workload for users to read the category list to find what type of things they want
2) Low Learnability: there are 3 ways of categorization in the site: top bar of mega menu, side bar drop down menu, and cards of categorization
c) Setting Design Strategy
1) Keep the characters: keep the neat webpage with 5 first tier categories in the menu bar
2) Increase the findability of website and decrease the workload of reading:
a) Reorganize the 5 categories of the mega menu
b) Adding one more layer with color and chunk
b) Grouping similar types for users to make it easier for users to find
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